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Rapid print to digital transformation

How Berliner Verlag transformed their tech stack operations in just six months with Aptitude eSuite

Client: Berliner Verlag (BV)
Solution: eSuite
Industry: Publishing
Challenges: Subscription management

Results delivered​

Enabled a comprehensive digital transformation in months rather than years

Reduced operating costs by 50% overnight

Can quickly launch new digital products and subscriber self-care capabilities like subscription pauses, holidays and delivery changes

Can create and manage digital, print and mixed subscription bundles from a single solution

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Able to easily integrate 3rd party systems to create a streamlined, efficient subscription management environment

Increased automation of daily tasks, allowing teams to focus on delivering strategic projects

In their own words​

Subscription Management gives greater ability to experiment with mixed bundles and to be flexible in offering things like subscription holidays. Now we have a range of mixed, print and digital bundles and if a customer wants to pause print delivery while away from home, they can do it online in seconds. Subscription Management ensures that our distributor is aware of any changes, and delivery schedules are correct.

Marvin Ebker

Head of Customer Service, Berliner Verlag


Berliner Verlag, a premier news publisher in Berlin, needed to transition to digital-first following its acquisition by new owners. However, difficulties like legacy subscription management systems, high costs and slow innovation was making the shift challenging.

With a tight six-month deadline, BV embarked on an ambitious journey to migrate to a new subscriber management platform that could support rapid product deployment, easy integration, cost reduction and a shift to digital products.


Berliner Verlag chose eSuite, Aptitude’s subscription management platform, to help grow their business and transform their operations. They completed the project in 6 months with incredible results.

This included consolidating various business systems, reducing subscriber management costs by over 50%, improving operational efficiency and allowing BV to innovate digitally without neglecting its print subscription business.

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