What are cookies?

Cookies are small data files stored on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide business and marketing information to the owners of the site.

Aptitude Software’s use of cookies

Our website uses strictly necessary, functional and targeting cookies to enhance your overall experience, to analyze your use and assist in our promotion and marketing efforts..

Cookies may be set by Aptitude Software (‘first party cookies’) or they may be set by other websites who run content on our Website (‘third party cookies’). This Website may also contain content embedded from external sites, for example, Twitter and Linkedin, and these sites may set their own cookies. Similarly, when you use one of the share buttons on this Website, a cookie may be set by the service you have chosen to share content through. Aptitude Software does not control the dissemination of these cookies and does not block cookies from those websites. You should check the relevant third party website for more information about these.

Summary of cookies used on this website

Cookie NameDescriptionExpirationCookiesCategoryDetails
__unamThe “__unam” cookie is set as part of the ShareThis service and monitors “click-stream” activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only personally identifies you if you have separately signed up with ShareThis for a ShareThis account and given them your consent. You can read the ShareThis privacy policy here. This page also explains how you can opt out of the tracking aspects of the ShareThis Service if you wish to.9 monthsShareThisAnalytics
__stidSee ShareThis Cookie policy above.1 yearShareThis
IDEWe also use one or more cookies for advertising we serve across the web. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain yearGoogle AnalyticsAdvertising
NIDThese 3rd Google cookies are used to track user’s preferences so that related content or adverts can be shown. This helps us to show you customized ads on Google.6 monthsGoogle
_gaUsed to distinguish users.2 yearsGoogle AnalyticsRead more
_gatUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_|property-id.1 minutesGoogle AnalyticsRead more
_gidUsed to distinguish users.24 hoursGoogle AnalyticsRead more
UserMatchHistoryLinkedIn Ad analytics6 monthsLinkedIn Ad analyticsRead more
BizoIDLinkedIn Ad analytics6 monthsLinkedIn AnalyticsRead more
bcookieBrowser ID cookie2 yearsLinkedIn Ad analyticsRead more
langCookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on LinkedIn more easily. They also provide you with features, insights, and customised content in conjunction with our plugins.Current SessionLinkedIn Ad analyticsRead more
lidcUsed for routing1 dayLinkedIn Ad analyticsRead more
__cfduidCookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.Hubspot

Managing Cookies

Upon your acceptance of the use of cookies on this Website, a website acceptance cookie will be recorded.

You may disable the use of some or all cookies by changing the settings in your internet browser. If you do so, you may not be able to use the full functionality of our Website or your user experience may be otherwise affected.

To find out more about cookies including how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

Our news: