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Our website uses strictly necessary, functional and targeting cookies to enhance your overall experience, to analyze your use and assist in our promotion and marketing efforts..
Cookies may be set by Aptitude Software (‘first party cookies’) or they may be set by other websites who run content on our Website (‘third party cookies’). This Website may also contain content embedded from external sites, for example, Twitter and Linkedin, and these sites may set their own cookies. Similarly, when you use one of the share buttons on this Website, a cookie may be set by the service you have chosen to share content through. Aptitude Software does not control the dissemination of these cookies and does not block cookies from those websites. You should check the relevant third party website for more information about these.
| Cookie Name | Description | Expiration | Category |
|---|---|---|---|
| _hs_opt_out | Allows HubSpot to assess if a user has opted in or out | 13 months | Strictly Necessary |
| __cfduid | This cookie is set by HubSpot’s CDN provider, Cloudflare. It helps Cloudflare detect malicious visitors to your website and minimizes blocking legitimate users. It may be placed on your visitors’ devices to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare’s security features. Learn more about this cookie from Cloudflare.t | 30 days | Strictly Necessary |
| __cfruid | This cookie is set by HubSpot’s CDN provider because of their rate limiting policies | End of session | Functional |
| Cookie Name | Description | Expiration | Category |
|---|---|---|---|
| _gat | Used to throttle request rate to Google Analytics to help with efficiency over the network. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. | 1 hour | Functional |
| _ga | Used to distinguish unique users by identifying a users client ID. This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors. | 2 years | Functional |
| _gid | Used to distinguish users for tracking user journey.This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. | 1 day | Functional |
| _gcl_au | Conversion cookie used for Google ads. These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalized ad targeting and persist for a limited time only. Some of our other cookies may be used to measure conversion events as well. For example, Google Marketing Platform and Google Analytics cookies may also be used for this purpose. | 3 months | Targeting |
| NID | Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language, how many search results you wish to have shown per page and whether or not you wish to have Google’s SafeSearch filter turned on. It also allows us to customize ads on Google properties, like Google Search. For example, Google uses such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. | 6 months | Functional |
| IDE | Ads targeting cookie for Doubleclick. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain doubleclick.net. Other Google properties, like YouTube, may also use these cookies to show you more relevant ads. | 2 years | Targeting |
Learn more about Google cookies
| Cookie Name | Description | Expiration | Category |
|---|---|---|---|
| GPS | We use YouTube to display videos across the website. YouTube collects user data through videos embedded on our websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | End of session | Targeting |
| YSC | Stores statistc on a unique User ID | End of session | Functional |
| VISITOR_INFO1_LIVE | Functional cookie to assess a users bandwidth | 6 months | Functional |
| PREF | This cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests to show relevant ads on other sites. It works by uniquely identifying your browser and device.This is a common Google cookie, used across several of their services. Stores user preference, can be used to personalise ads on google searches. | 1 year | Targeting |
| Cookie Name | Description | Expiration | Category |
|---|---|---|---|
| UserMatchHistory | LinkedIn Ads ID syncing from our LinkedIn feed and Insight tag | 30 days | Targeting |
| lang | This cookie sets the default location and language. It tells us which language you prefer and what your communications preferences are. They can help you fill out forms on LinkedIn more easily. They also provide you with features, insights, and customised content in conjunction with our plugins. | End of session | Targeting |
| lidc | Used for routing generated by share buttons and ad tags | 1 day | Targeting |
| lissc | Generated by share buttons and ad tags | Targeting | |
| bcookie | Browser ID cookie | 2 years | Targeting |
| BizoID | LinkedIn Ad analytics generated by out LinkedIn insights and ad tag | 6 months | Targeting |
| Cookie Name | Description | Expiration | Category |
|---|---|---|---|
| AWSALB | These cookies are used by third party Polarlis.Brighenir | 7 days | Targeting |
| AWSALBCORS | 7 days | Targeting | |
| larevel_session | 2 hours | Targeting | |
| XSRF-TOKEN | 2 hours | Targeting |
| Cookie Name | Description | Expiration | Category |
|---|---|---|---|
| moove_gdpr_popup | Used by our GDPR plugin to enable you to set your privacy settings and manage cookies | 1 year | Strictly Necessary |
| apt_video_trigger | Used to unlock video access | 24 hours | Strictly Necessary |
| apt_premium_video_unlock | Used to unlock video access | 24 hours | Strictly Necessary |
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