Cookies

What are cookies?

Cookies are small data files stored on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide business and marketing information to the owners of the site.

Microgen’s use of cookies

Aptitude Software Limited (“Aptitude Software”) uses cookies in order to improve your user experience by enabling us to ‘remember you’ either for the duration of the visit (‘session cookie’) or for repeat visits (‘persistent cookie’).

Cookies may be set by Aptitude Software (‘first party cookies’) or they may be set by other websites who run content on our Website (‘third party cookies’). This Website may also contain content embedded from external sites, for example, Twitter and Linkedin, and these sites may set their own cookies. Similarly, when you use one of the share buttons on this Website, a cookie may be set by the service you have chosen to share content through. Aptitude Software does not control the dissemination of these cookies and does not block cookies from those websites. You should check the relevant third party website for more information about these.

We use Google Analytics, a web analytics service provided by Google Inc (“Google”). Google Analytics uses cookies to collect information on site activity, compile reports and help us improve the Website. The cookies collect information in an anonymous form, including the number of users to the site, where users have come to the site from and the pages they visited. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

We also use Pardot, a website tracking software, which uses cookies to monitor users’ journey through our Website and remembers your preferences when you return to our site.

The table below sets out more details about the cookies Aptitude Software uses and why.

Cookie PurposeDuration
_gaUsed to distinguish users.2 years
_utmaCounts the number of times a user has been to the site, when their first visit was, and when their last visit occurred.2 years
_utmbTakes a timestamp of when a user enters the site.Session only
_utmzTracks where a user came from, including what search engine was used, what link was clicked on, what keyword was used, and where in the world a user was when they accessed the site.
More information about these cookies can be found on the Google Analytics website.
6 months
visitor_idThe visitor cookie includes the name “visitor_id” plus the unique identifier for the visitor, ex: “visitor_id123”. This cookie is set by our tracking code on website visitors. No personally identifiable information is stored in the cookie.10 years
pi_opt_inThe persistent cookie named “pi_opt_in” is what we use to stay in compliance with the Do Not Track initiative. No personally identifiable information is stored in the cookie.10 years
pardotThe session cookie named “pardot” is only set if the user is logged into the Pardot app as a user. No personally identifiable information is stored in the cookie.More information about these cookies can be found on the Pardot website.Session only

Managing Cookies

Upon your acceptance of the use of cookies on this Website, a website acceptance cookie will be recorded.

You may disable the use of some or all cookies by changing the settings in your internet browser. If you do so, you may not be able to use the full functionality of our Website or your user experience may be otherwise affected.

To find out more about cookies including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

Our news:

  • 19 Sep 2017

    Aptitude gathers Senior Finance Leaders in NYC

    We recently had the pleasure of gathering at Le Bernardin, a gourmet restaurant in the heart of New York City, with senior finance leaders from organizations like AIG, AXA, Morgan Stanley, Aetna and others.

  • 31 Aug 2017

    Aptitude acquires RevStream!

    We are thrilled to announce the acquisition of RevStream, a California-based cloud provider of revenue management software.

  • 17 Aug 2017

    The Future of Finance In Insurance

    Recently Ross Chapman, our Head of Marketing, sat down with a group of insurance chief financial officers and controllers to discuss the expanding role of the finance team and how technology can help reach their goals.

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