What are cookies?

Cookies are small data files stored on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide business and marketing information to the owners of the site.

Aptitude Software’s use of cookies

Our website uses strictly necessary, functional and targeting cookies to enhance your overall experience, to analyze your use and assist in our promotion and marketing efforts..

Cookies may be set by Aptitude Software (‘first party cookies’) or they may be set by other websites who run content on our Website (‘third party cookies’). This Website may also contain content embedded from external sites, for example, Twitter and Linkedin, and these sites may set their own cookies. Similarly, when you use one of the share buttons on this Website, a cookie may be set by the service you have chosen to share content through. Aptitude Software does not control the dissemination of these cookies and does not block cookies from those websites. You should check the relevant third party website for more information about these.

Summary of cookies used on this website


Cookie NameDescriptionExpirationCategory
_hs_opt_outAllows HubSpot to assess if a user has opted in or out 13 monthsStrictly Necessary
__cfduidThis cookie is set by HubSpot’s CDN provider, Cloudflare. It helps Cloudflare detect malicious visitors to your website and minimizes blocking legitimate users. It may be placed on your visitors’ devices to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare’s security features. Learn more about this cookie from Cloudflare.t30 daysStrictly Necessary
__cfruidThis cookie is set by HubSpot’s CDN provider because of their rate limiting policiesEnd of sessionFunctional


Cookie NameDescriptionExpirationCategory
_gatUsed to throttle request rate to Google Analytics to help with efficiency over the network. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. 1 hourFunctional
_gaUsed to distinguish unique users by identifying a users client ID. This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.2 yearsFunctional
_gidUsed to distinguish users for tracking user journey.This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.1 dayFunctional
_gcl_auConversion cookie used for Google ads. These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalized ad targeting and persist for a limited time only. Some of our other cookies may be used to measure conversion events as well. For example, Google Marketing Platform and Google Analytics cookies may also be used for this purpose.3 monthsTargeting
NIDMost Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language, how many search results you wish to have shown per page and whether or not you wish to have Google’s SafeSearch filter turned on. It also allows us to customize ads on Google properties, like Google Search. For example, Google uses such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website.6 monthsFunctional
IDEAds targeting cookie for Doubleclick. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain Other Google properties, like YouTube, may also use these cookies to show you more relevant ads.2 yearsTargeting

Learn more about Google cookies

Google opt-out


Cookie NameDescriptionExpirationCategory
GPSWe use YouTube to display videos across the website. YouTube collects user data through videos embedded on our websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.End of sessionTargeting
YSCStores statistc on a unique User IDEnd of sessionFunctional
VISITOR_INFO1_LIVEFunctional cookie to assess a users bandwidth6 monthsFunctional
PREFThis cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests to show relevant ads on other sites. It works by uniquely identifying your browser and device.This is a common Google cookie, used across several of their services. Stores user preference, can be used to personalise ads on google searches.1 yearTargeting

YouTube Privacy Policy

Opt out of YouTube


Cookie NameDescriptionExpirationCategory
UserMatchHistoryLinkedIn Ads ID syncing from our LinkedIn feed and Insight tag30 daysTargeting
langThis cookie sets the default location and language. It tells us which language you prefer and what your communications preferences are. They can help you fill out forms on LinkedIn more easily. They also provide you with features, insights, and customised content in conjunction with our plugins.End of sessionTargeting
lidcUsed for routing generated by share buttons and ad tags1 dayTargeting
lisscGenerated by share buttons and ad tagsTargeting
bcookieBrowser ID cookie2 yearsTargeting
BizoIDLinkedIn Ad analytics generated by out LinkedIn insights and ad tag6 monthsTargeting

LinkedIn cookie table

Polarlis.Brightenir (used on our Investor pages for embedded content)

Cookie NameDescriptionExpirationCategory
AWSALBThese cookies are used by third party Polarlis.Brighenir7 daysTargeting
AWSALBCORS7 daysTargeting
larevel_session2 hoursTargeting
XSRF-TOKEN2 hoursTargeting


Cookie NameDescriptionExpirationCategory
moove_gdpr_popupUsed by our web development team to enable you to set your privacy settings and manage cookies1 yearStrictly Necessary

Managing Cookies

Upon your acceptance of the use of cookies on this Website, a website acceptance cookie will be recorded.

You may disable the use of some or all cookies by changing the settings in your internet browser. If you do so, you may not be able to use the full functionality of our Website or your user experience may be otherwise affected.

To find out more about cookies including how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

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