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London, England, United Kingdom
At Aptitude we love complexity.
We immerse ourselves in the intricacies of finance digitization, subscription management, compliance, and revenue management which gives us the power to make a real impact. Once we understand how an organization works, we can implement software solutions that provide the clarity, confidence, and control they need to drive growth and achieve their ambitions.
Aptitude has served the offices of finance for over 20 years, delivering financial control and insights to empower our clients to achieve their strategies and ambitions. We are currently serving over 75 CFOs whose organisations generate a combined revenue of over $1 Trillion.
We are proud of our growing team of smart, motivated and passionate people, and believe diverse experiences and perspectives build stronger teams and better solutions.
Headquartered in London, we have seven office locations around the world with clients across four continents.
We’re looking for a high-energy, hands-on Product Marketing Manager to take our flagship SaaS product Fynapse to market.
This is a rare opportunity to build something from scratch. You’ll be the first PMM in the company, working directly with our CPTO and partnering with engineering, product, sales, and marketing to craft the messaging, launch campaigns, and drive adoption that puts Fynapse on the map.
If you’re excited about being the person who defines how the world sees a product — and you want full ownership of that mission — this is your role.
The overall objectives of this vacancy are as follows:
● Own and drive the go-to-market strategy for Fynapse.
● Define, test, and scale the product messaging and narrative from day one.
● Deliver the core set of GTM assets — fast.
● Translate complex product features into crisp, compelling customer benefits.
● Partner closely with engineering and product to deeply understand what we’re building and why it matters.
● Build the customer feedback loop that sharpens everything: positioning, roadmap, content, and campaigns.
● Set a foundation for a best-in-class product marketing function as we scale.
The focus of this role will evolve, but here are the high-impact areas where you’ll make a difference from day one:
● Craft messaging & positioning that resonates; test it, refine it, and roll it out across sales, marketing, and product.
● Build sales & marketing enablement materials that help us win; from value decks and one-pagers to web copy and demo scripts.
● Plan and execute product and feature launches; working with product and engineering to land the story, timing, and rollout.
● Create and run feedback loops; from customer interviews to sales conversations, market analysis, and win/loss reviews.
● Drive GTM campaigns in collaboration with marketing and demand gen teams.
● Own and evolve the content stack; from demo’s and FAQs to videos and playbooks.
In your first 30 – 60 days, you’ll:
● Refine our positioning with customer validation.
● Build and ship our core sales enablement assets.
● Launch at least one new feature with full GTM support.
● 3–6 years of product marketing experience in B2B SaaS
● Experience in a start-up or scale-up environment where you’ve had to create from scratch
● Proven ability to own a GTM plan and execute it with urgency
● Excellent storyteller with strong writing chops
● Comfortable working with engineers, product managers, and commercial teams alike
● Highly autonomous, action-oriented, and able to navigate ambiguity
● Ability to translate technical features into clear, customer value
Please click on the ‘Apply now’ button below, including your CV/resume and any other relevant information that will help us get to know you better.
If you’re interested in working at Aptitude, but don’t feel you meet every single requirement of the role, we’d still like to hear from you! A diverse workforce is an essential part of our culture, and we’re dedicated to ensuring that our staff can show up as their authentic self – safe in the knowledge that their differences will be embraced and respected by all. We’re strong advocates of supporting applicants from a wide variety of backgrounds which include different ages, genders, ethnicities, physical abilities and sexual orientation, and we work hard to build the confidence of our workforce through inclusivity, equity and ongoing training. So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement, we’d encourage you to apply anyway. You might be just the candidate we’ve been looking for, whether it’s for this role or another.