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London, England, United Kingdom
At Aptitude we love complexity.
We immerse ourselves in the intricacies of finance digitization, subscription management, compliance, and revenue management which gives us the power to make a real impact. Once we understand how an organization works, we can implement software solutions that provide the clarity, confidence, and control they need to drive growth and achieve their ambitions.
Aptitude has served the offices of finance for over 20 years, delivering financial control and insights to empower our clients to achieve their strategies and ambitions. We are currently serving over 75 CFOs whose organisations generate a combined revenue of over $1 Trillion.
We are proud of our growing team of smart, motivated and passionate people, and believe diverse experiences and perspectives build stronger teams and better solutions.
Headquartered in London, we have seven office locations around the world with clients across four continents.
We’re seeking an entrepreneurial Product Marketing Manager to drive our go-to-market strategy and positioning for our flagship product Fynapse. The ideal candidate bridge the gap between product development and customer acquisition, ensuring our solutions effectively address market needs while maximizing revenue growth. As a newly created role, you will be responsible for defining and driving how Aptitude Software positions and messages Fynape in the marketplace. The aim is to enable all teams (sales, marketing, customer success and partnership) across our focused markets, regions, industries and personas to highlight the unique value Fynapse creates, and close deals.
Ideally you will have a background in early stage technology businesses so you have the tenacity and maturity to make things happen. Experience of data technology would also be an advantage. You will have a keen interest in our space keeping abreast of market trends and competitor offerings to ensure Aptitude is always positioned in the best possible way.
Key Responsibilities
Develop comprehensive product marketing strategies aligned with company north star objectives and market opportunities
Lead competitive analysis and market research to identify trends and inform product positioning
Create compelling messaging and value propositions that resonate with target audiences
Collaborate with product teams to shape product roadmaps based on customer insights
Oversee the creation of marketing materials including sales collateral, web content, and product demos
Train and enable sales teams with the tools and knowledge needed to effectively sell our products
Establish metrics to measure marketing effectiveness and optimize campaigns accordingly
Manage product launches and go-to-market initiatives from concept to execution
Work closely with marketing team enabling them to optimize campaigns, search, websites to drive qualified pipeline
Own deal win/loss analysis, competitor analysis and market research and feed this back into product, campaigns, sales, strategy and the wider business
Own all product collateral including the product areas of the website, datasheets, demos, cheat sheets, battlecards and go to market tools
Own our analyst relationships with Gartner
Establish a measurable impact on sales cycle efficiency and win rates
Build a scalable product marketing framework that supports company growth goals
Develop thought leadership that positions the company as an industry innovator
Our customers, partners and GTM teams understand what Fynapse is, the value Fynapse offers and the problems it solves
Experience
Product marketing experience, in a software business, preferably SaaS and preferably in an early-stage environment
Experience working under own initiative to get things done – they are product marketing number 1
Experience of taking a complex product and presenting in the simplest most compelling way
Have a product marketing best practice ‘playbook’ so they can make an impact fast
Please click on the ‘Apply now’ button below, including your CV/resume and any other relevant information that will help us get to know you better.
If you’re interested in working at Aptitude, but don’t feel you meet every single requirement of the role, we’d still like to hear from you! A diverse workforce is an essential part of our culture, and we’re dedicated to ensuring that our staff can show up as their authentic self – safe in the knowledge that their differences will be embraced and respected by all. We’re strong advocates of supporting applicants from a wide variety of backgrounds which include different ages, genders, ethnicities, physical abilities and sexual orientation, and we work hard to build the confidence of our workforce through inclusivity, equity and ongoing training. So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement, we’d encourage you to apply anyway. You might be just the candidate we’ve been looking for, whether it’s for this role or another.