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MPP Global Integrates Zephr as an Intelligent Paywall Partner

June 18, 2021
Tim Yeates

MPP Global Integrates Zephr as an Intelligent Paywall Partner.

MPP Global, the technology company that delivers Subscription Management, the world’s smartest Subscriber Management and Billing platform, announces a strategic partnership with Zephr to provide publishers with a comprehensive and highly specialized joint solution that optimizes subscription revenues across print and digital channels. 

MPP Global’s leading Subscriber Management and Billing platform now integrates with Zephr’s best-of-breed Intelligent Paywall solution. When combined, the tools provide a market-leading, media-centric solution to build, test and optimize complex registration, subscription and retention offerings at scale, and with ease.  

The integration enables publishers to create subscription propositions to maximize acquisition, increase CLTV, ARPU and minimize churn, without the need for technical assistance. Publishers can tap into the flexibility required to experiment, personalize and launch new products, bundles, offers and user journeys in a matter of minutes, resulting in higher engagement and conversion rates.  

MPP Global enables publishers to efficiently manage their ​print and digital products under one roof, ranging from subscription management, product bundling, pricing, payment processing, transaction optimization, and a range of custom tools designed for managing digital entitlements and physical fulfilments, as well as a new data lake service. MPP Global has an impressive track record helping some of the largest publishers across the world to increase their subscription revenues, including The Times, McClatchy, The Daily Mail, L’Equipe, Racing Post, Torstar, The Irish Times, Telegraph Media Group, Jysk Fynske Medier and Yomiuri Shimbun. 

Zephr’s Intelligent Paywall combines an intuitive user interface with plug-and-play integrations, empowering commercial and technical teams to create personalized experiences for every customer that deliver powerful subscription relationships for life. Zephr seamlessly integrates with existing technologies to unlock siloed data across organizations and use that data to quickly launch strategic and informed campaigns. Zephr has been helping leading digital subscription and media businesses – PEI Media, McClatchy, News Corp Australia and Dennis Publishing – unlock their subscription revenue potential. 

Paul Johnson, CEO and co-founder, MPP Global said:

“We are extremely excited to embark on this journey with Zephr to provide publishers with a cutting-edge, highly specialized solution to build sustainable, long-term recurring revenue streams. Both companies have a shared goal to help publishers transform their business models through data, reduce capital and operational expenditure and enable publishers to focus on what they do best: content, without the inefficiencies caused by inflexible legacy technology. The two platforms have a rich heritage in media, participating in the growth and transformation over the years, and this partnership represents that evolution, as subscribers demand more tailored products, offers, and experiences, across all devices, with a streamlined, highly reliable subscription and billing service”.

James Henderson, CEO, Zephr added:

We are pleased to welcome MPP Global to the Zephr partner ecosystem. When 63% of publishers say that turning audiences into paying subscribers is a key challenge, Zephr’s intelligent paywall and subscription experience platform is a powerful part of any publisher’s toolkit for growth. Giving publishers ‘longer arms’ and the ability to innovate, iterate, speed and scale is crucial for success. This partnership with MPP Global will enable their clients to deliver better user experiences and higher subscription revenues at a time when these objectives could not be more pressing”.

About Zephr 

Zephr is a leading subscription experience platform focused on accelerating revenue growth for the world’s leading digital publishing and media companies. With a best-in-breed solution, Zephr combines an intuitive user interface and plug-and-play integrations to let commercial and technical teams develop powerful subscription relationships and deliver personalized experiences for every customer at the right time for the right price. Unlock your subscription revenue potential with Zephr.  

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