Learn how you can supercharge retention rates and protect reader revenues through incremental improvements to your subscription billing process alongside robust cancellation flows via self-care portals and banking apps in times of economic uncertainty.
In association with INMA, industry leaders from Aptitude Software and Minna Technologies hosted an exclusive session on how media businesses can protect reader revenues. The webinar explores a range of tactics to reduce both involuntary and voluntary churn across various channels including directly via self-care portals and indirectly through banking apps. The global economic downturn is posing a threat to non-essential subscriptions.
Paul Roberts, Head of Payments at Aptitude Software, and Erica Katsambis, VP Sales, Partnerships & Solutions at Minna Technologies discuss how, at a time of significant disruption, it is important for media businesses to leverage the latest technology to maximize recurring revenues from existing subscribers through optimized billing processes, retention flows and win-back opportunities across multiple channels.
