Data Driven Content Editorialization: Finding The Hidden Gems

In this session moderated by our Head of Global Channel, Ian Gray, you will learn how to use data to uncover new ways to classify your catalog, making your content more relevant than ever for your viewers and how ‘finding a hidden gem’ can unlock access to even greater customer satisfaction, retention, recommendation to friends & family and ultimately, higher revenues. We will also explore how ‘data driven content’ might extend to marketing the service via social and other promotional channels.