With more OTT services emerging across the market, it has become even more critical for TV operators and broadcasters to be aware of what they need, to ensure the success of a service. It is essential for any organization launching or enhancing an OTT service to be aware of the key considerations, tactics, and strategies for maximizing conversions and minimizing churn.
Data holds a host of audience insights that operators can collect, analyze and use to optimize the experience for the consumer, surfacing more relevant content to them or creating compelling incentives to motivate anonymous visitors to register, and ultimately, become paying customers.
Attracting consumers has often been a challenge for any subscription business, but for OTT operators it has become especially critical to drive acquisitions. From offers and free trials to discounts and voucher codes, organizations can leverage a range of tactics to grow audiences and revenues.
With 20% of US broadband households canceling at least one OTT service, operators need to take into consideration the different ways to reduce subscriber churn. Organizations of today can protect subscription revenues with predictive churn algorithms and advanced customer retention services.
While many TV organizations have considered or launched an OTT service, it is essential to understand which factors can play a significant role in the success of the service. From target audience to the type of service, operators need to monitor and adhere to these factors to ensure the service stays on track to succeed.
