Case study: How Jysk Fynske Medier’s Digital Transformation Accelerated Their Subscription Revenues

Jysk Fynske Medier (JFM) is Denmark’s largest local and regional newspaper group. They were looking for a solution that would unlock greater flexibility and agility for their digital subscription propositions. JFM selected MPP Global due to their extensive experience in the publishing industry helping drive reader revenues for global publishers.

By leveraging MPP Global’s subscription management platform, Subscription Management, JFM was able to launch and experiment with new products and pricing quickly to boost recurring revenue and support the launch of new online platforms and expansion in the future.

The Client said:

“Subscription Management was perfectly positioned to take JFM’s digital commerce operation to the next level, giving us the functionality needed to engage our audiences throughout the complete subscriber lifecycle. Providing a seamless experience to our customers with an efficient, digital-first subscription and billing management platform was key to our decision process.”

Jeppe Uhre Havgaard Bjerrum

Head of Subscription, Sales and Service,

Jysk Fynske Medier