How to Implement a Paywall
Given the decline in print sales it’s crucial for publishers to find new ways to monetize content. Implementing a paywall is one of the most important ways of doing this. This webinar looks at the basics of building a paywall, covering everything from design and build to implementation. A case study of how The Times implemented its paywall is included.
What You’ll Learn in This Webinar
Establishing Project Prerequisites
Understand what it is you’re doing – what is the content, who is your audience, how do you plan to generate revenue? Consider the ‘value judgement’ of your customers. Establish how digital customer profile may be different to print – what will make them pay for content? What price is right?
Different types of paywall are available and some are more suited to certain publishers. Learn the difference between a hard paywall and a soft paywall, the ‘freemium’ model and incentivized entry. Think about how to entice people to upgrade with offers.
What technology do you have in place already? What components are missing and how do you get from where you are now to where you want to be? Content management, session management, payments, access management systems and more are covered.
We look at how the paywall is implemented at a departmental level. Questions like who is on the project team, how to get buy-in from key stakeholders, what time scales are in place and what decisions need to be made and by whom, are all looked at.