Maximizing The Value Of Fan Engagement for Sports Brands

Maximizing The Value Of Fan Engagement for Sports Brands.

In an ever-shifting landscape, knowing how to engage and monetize a fanbase is essential for sports brands and organizations. Being one of our most popular pieces of content, we’ve decided to update the hugely popular Fan Engagement whitepaper, bringing it up to date according to the latest stats and figures in 2020.

Sports brands need 24/7 global engagement now to maximize lifecycle value from fan relationships and this whitepaper will demonstrate some of the best ways to achieve this, looking at the factors affecting fan engagement in the sports world, from disruption in the OTT market to the challenges that internationalization brings and the tactics that can be used to engage with a millennial audience.

This edition features brand-new research, trends, and ideas to help you drive fan loyalty in the wake of a global pandemic.

Download the 2.0 whitepaper for brand new information on:

  • The effect of COVID-19 on the OTT landscape
  • Internationalization for sports brands
  • Using social media for fan engagement
  • Engaging fans during the off-season
  • Generational differences in fan engagement