Guide: Sports Brands – Managing the fan Lifecycle
In an ever-shifting landscape, knowing how to engage and monetize a fan base is essential for sports brands and organizations.
Sports brands need 24/7 global engagement now to maximize lifecycle value from fan relationships. This guide explores effective strategies and trends to keep fans engaged and drive fan loyalty. We cover a range of topics including:
- Understanding fan behavior
- Leveraging social media and digital platforms to keep fans engaged
- Collaboration with merchandise
- Tactics to maximize acquisition and reduce churn