Publishers are taking note of the changes to the industry as print plateaus, with 27% of publishers planning to invest most heavily in digital memberships and paywalls in 2017.
Racing Post, the UK and Ireland’s primary source of horse racing and sports news and statistics launched one of the first paywalls in the market in 2000. Selling digital editions of the newspaper and race cards online, the publisher reaches an average of 1.2 million unique digital consumers per month.
Racing Post currently offers consumers a choice of packages, from a single copy to weekly, monthly, and annual digital subscriptions. The publication also features an online shop, which sells horse racing merchandise and horse owner equipment as an extension to its digital business.
Watch James De Wesselow, Head of Subscriptions at Racing Post share his experiences of working with MPP Global’s Subscription Management to maximize subscriber revenues. >>
The Client said:
“As publications across the media industry aim to understand their customers like never before, this customer-driven model will enable the Racing Post to strengthen its digital content strategy. With a greater insight into its customers, Racing Post can remain the leading horse racing and lifestyle newspaper in the UK and continue to grow its loyal readership.”
James De Wesselow
Head of Subscriptions, Racing Post
