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Guide: Subscriber-first Acquisition Strategies for Publishers

Subscriber-first Acquisition Strategies for Publishers.

Discover new ideas on how to experiment and innovate at every stage of your reader acquisition journey – from overarching subscription models to offers and incentives, bundling, the checkout experience and the technology & infrastructure that underpins it. This playbook covers crucial topics, including:

  1. Customer-centric approach
  2. Right model, right time, right place
  3. Innovative offers & incentives
  4. Boosting engagement with tailored packages & pricing
  5. Optimizing conversion
  6. Measuring your experiments