With larger numbers of consumers turning to digital access, publishers are shaping their paid content strategies to take advantage of these opportunities in the market.
The Irish Times, one of Ireland’s most widely read newspapers, has a daily reach of 534,000 readers across print and online. With 51 million monthly page views and 8.5 million monthly users, the news publisher saw an opportunity to monetise its digital audience to further drive revenues.
Watch Clíona Mooney, Head of Subscriptions & Reader Insights share how the Irish Times is using MPP Global’s Subscription Management to maximize subscriber revenues.
The Client said:
“With the increasing acceptance that digital content needs to be paid for, we believe it is the right time to ask readers for what we think is a modest subscription cost. Working closely with MPP Global we can ensure we understand our audience better and develop our services to keep them returning to The Irish Times. ”
Liam Kavanagh
Managing Director
