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Case Study: The Yomiuri Shimbun

Helping the Yomiuri Shimbun with the global expansion of their The Japan News publication.

Launched in 1955, the English paper was long known as The Daily Yomiuri. It changed to its current name in 2013 as part of a major renewal of the newspaper’s content. Their mission is to offer the latest and most reliable information about Japan to the world, covering both domestic and foreign news.

The Japan News is an English-language daily published by The Yomiuri Shimbun, the leading Japanese newspaper with the largest circulation in the world.

Watch Fumihiro Kitayama, Former Managing Editor of The Japan News and Ms Yuki Hasegawa, Former Deputy Managing Editor of The Yomiuri Shimbun share how The Yomiuri Shimbun is utilizing MPP Global’s Subscription Management to maximize subscriber revenues in this video case study.

The Client said:

We expect Subscription Management to play an important role in expanding our international readership. By using MPP Global’s other services, we are positive that we can meet the needs of our business, such as making flexible pricing, promotion and marketing strategy. ”

Fumihiro Kitayama

Former Managing Editor, The Japan News