Video: Will Your Digital Publishing Model Stand the Test of Time? - Aptitude Software

Autonomous Finance Assessment Tool

Take our new assessment that helps you assess, benchmark and accelerate your journey towards Autonomous Finance. In just a few minutes.

Start Now
Benchmark your progress with the Autonomous Finance Assessment.
Start Now
Contact us
contact us

Video: Will Your Digital Publishing Model Stand the Test of Time?

Will Your Digital Publishing Model Stand the Test of Time?

Short-term solutions to content monetization won’t last long – publishers need to future-proof their systems so they can take advantage of growing subscriber numbers, new channels and the different ways to target relevant customers.

What You’ll Learn in This Webinar

Types of Paywall

We look at the two main options – a hard gated system and a metered access solution – and the differences between these two. Pros and cons can be found with both but it’s essential publishers consider their needs first.

What to Look for in a Paywall

Finding the right paywall can be tricky and publishers need to balance fees and upfront costs with what they think they’ll get in return. Revenue sharing is common but just how effective is it?

Customization

A one-size-fits-all approach to paywalls and content monetization just doesn’t work. We assess the importance of customizing the solution for each individual company and how this can add value later on.

The Role of CRM

Customer relationship management is critical to a successful content monetization strategy and centralizing this process to ensure you have a 360-degree view of customers, gives firms an edge. It means hyper-relevant content and offers can be better targeted, ensuring the system stands the test of time.

Other Useful Resources

Blog – 5 Publishing Predictions for 2022: An Opportunity to Drive Deeper Reader Relationships

Aptitude Software
Privacy Overview

You can adjust all of your cookie settings by navigating the tabs on the left-hand side.

Our website uses strictly necessary, functional and targeting cookies to enhance your overall experience, to analyze your use and assist in our promotion and marketing efforts. If you click the ‘Accept all cookies’ button, you are agreeing to have these cookies on your device. You can also adjust your preferences for each cookie category by clicking the adjust cookie settings using the menu at left. See our privacy statement.