We look at the two main options – a hard gated system and a metered access solution – and the differences between these two. Pros and cons can be found with both but it’s essential publishers consider their needs first.
Finding the right paywall can be tricky and publishers need to balance fees and upfront costs with what they think they’ll get in return. Revenue sharing is common but just how effective is it?
A one-size-fits-all approach to paywalls and content monetization just doesn’t work. We assess the importance of customizing the solution for each individual company and how this can add value later on.
Customer relationship management is critical to a successful content monetization strategy and centralizing this process to ensure you have a 360-degree view of customers, gives firms an edge. It means hyper-relevant content and offers can be better targeted, ensuring the system stands the test of time.
Blog – 5 Publishing Predictions for 2022: An Opportunity to Drive Deeper Reader Relationships
