When it comes to paid content, the current digital publishing model may not last forever. Companies need a digital strategy to complement their print adaptations, but monetizing internet-based content is not easy. Disruptive technology and evolving consumer trends are shaping and remolding the industry all the time.
Print is on the decline and consumers are interacting with paid media in a number of different ways. It’s probably the most significant transition for publishers ever and companies are finding it tough to meet consumer needs and maintain healthy revenues.
Paywalls are perhaps the most important way publishers can ensure content is paid for. We discuss the various types of paywall, from ‘hard gated’ to ‘metered access’, and how these offer different advantages.
The key to ensuring a paid content strategy works is getting the paywall right – this whitepaper discusses some of the main attributes of the different paywall types and considers what works best.
When companies need to find ways to future-proof their publishing model they have to remember that there is not a one-size-fits-all digital strategy. From different paywall types to advertising models and CRM solutions, each system can be tailored to suit the company.
