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Daily Mail uses eSuite to power Mail Plus

How dmg media integrated cloud publishing technology to monetize content

Client: dmg media (Daily Mail)
Solution: eSuite
Industry: Publishing
Challenges: Digital transformation, monetization, centralization of customer data

Results delivered​

The Daily Mail online products attracted 126 million unique users in a single month – more than twice the population of the UK

eSuite solution was implemented in three months

Payment and registration channel is hosted in Aptitude’s PCI-compliant data center, reducing the compliance and audit burden

Single sign-on to support entitlement checks, link payment accounts for recurring subscriptions, offer gift subscriptions and accept single-edition sales

See more results

Single view of all user activity across all formats and for better customer insights to drive tailored offers

Ability to promote and tailor offers to increase average revenue per user

In their own words​

We are pleased to be working with experts in the field of monetizing digital content. Aptitude’s innovative and flexible CRM and eCommerce platform enables dmg media to power the next generation of customer experience and react quickly to market changes.

Neil Johnson

Managing Director, dmg media group


dmg media, the organization responsible for popular UK newspapers like The Daily Mail and The Mail on Sunday, was looking to launch Mail Plus, an interactive tablet version alongside their print offering. 

To do this, they needed a vendor who could quickly support a direct subscription website with the ability to monetize content, promote and tailor offers, support payments and provide detailed revenue analytics.


dmg selected Aptitude’s Subscription Management solution, eSuite to manage users and monetization alongside Adobe’s Digital Publishing Suite (DPS) to create the digital newsletter.

eSuite provides dmg with the ability to create both a pay-as-you-go (single edition) and subscription-based product that can be sold through all App stores. Aptitude’s PCI-compliant data center also manages a broad variety of payment methods. User data from iTunes and the website improved offers, boosting average revenue per user.

Explore the possibilities

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