Following the subscription boom over the last few years, publishers are now faced with the challenge of maximizing revenue while retaining those customers.
Pricing is a key component in the decision for a customer to remain a subscriber, but rigid price points across a subscriber base do not allow a publisher to maximize revenue & retain their most valuable customers. Inflexible pricing can lead to a higher churn rate and increased costs of acquisition.
During this podcast Jeff Spies, Head of Subscription Management at Aptitude Software & Matt Lindsay, President at Mather Economics, will discuss pricing strategies that will help publishers find their ‘sweet spot’ with pricing and reduce their reliance on acquisition, to drive revenue growth.
- How can a publisher decide on the correct price point?
- What is price elasticity?
- What are the different types of pricing strategies?
- How can you bundle print and digital subscriptions with customized pricing?
- How can you combine pricing promotions with flexible products?
- What is dynamic pricing and how can it maximize and grow revenue?
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