Employer Branding Specialist

Wrocław Poland

About us

At Aptitude Software we provide software solutions that create a world of financial confidence.

We uniquely combine deep finance expertise and IP rich technology to enable finance professionals to run their global businesses, forecast decision outcomes and comply with complex regulations.

We are proud to have served the offices of finance for over 20 years, delivering financial control and insights to empower our clients achieve their strategies and ambitions. Aptitude Software supports businesses with combined revenues approaching $1 trillion and over 500 million end customers.

Headquartered in London, Aptitude Software is an operating company of Aptitude Software Group plc. ​

What you’ll do

The key responsibilities are:

  • Create a long-term EB strategy for attracting the best talent
  • Strengthen brand awareness and visibility on the local market
  • Holistic approach in recruitment campaign planning, covering every step of recruitment funnel
  • Effectively share and communicate culture, mission, and working environment internally and externally to increase internal engagement and attract external talent
  • Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels
  • Monitor and measure the effectiveness of recruitment/talent marketing campaigns on an ongoing basis to ensure maximum ROI (return on investment) and provide feedback of these results to stakeholders
  • Prepare visuals and marketing materials – in cooperation with designers and marketing
  • Identify story ideas and write compelling internal and external communications narratives; transform content into easy-to-understand texts, considering the target audience, key messages, and channels as well as respective internal guidelines (e.g. emails, newsletters, etc.)
  • Working with managers and the HR Team to promote organisational culture, allowing Aptitude Software to attract and retain the best employees possible

What we’re looking for

The ideal candidate will have the following skills, attributes & experience:

  • Solid experience in employer branding/ recruitment marketing
  • Experience with creating engaging employer content across different channels
  • Professional experience in usage of social media (especially Facebook, Instagram, LinkedIn, YouTube)
  • Stay up to date with current EB and content trends on digital channels, monitor competitors to develop fact-based recommendations for recruitment, EB and HR
  • A data-driven approach to employer branding
  • Interest in the IT industry, knowledge about the latest news and trends
  • Self-driven with strong organizational skills and ability to take initiative
  • Ability to work independtly and take responsibility for the projects as a whole
  • Copywriting solid skills: ability to write both any social media posts and any text for media — a piece of news, a column, an interview
  • Excellent communication skills and fluency in English and Polish, both verbal and written

What you’ll get


  • Competitive Salary
  • Profit related bonus
  • Ability to purchase company shares on preferential terms
  • Private healthcare (for employee and family)
  • Life and disability insurance
  • Social Fund (multisport card, gift card for Christmas & Easter)
  • EAP24 support
  • English language lessons during working hours
  • Flexible working conditions
  • Work from home options
  • Social Committee activities
  • Wellness acitivites

How to apply

Please click on the ‘Apply now’ button below and include your CV and any other relevant information that will help us get to know you better.

Employer Branding Specialist

Wrocław Poland

Apply now