Field Marketing Director, North America

Boston

About us

At Aptitude Software we provide software solutions that create a world of financial confidence.

We uniquely combine deep finance expertise and IP rich technology to enable finance professionals to run their global businesses, forecast decision outcomes and comply with complex regulations.

We are proud to have served the offices of finance for over 20 years, delivering financial control and insights to empower our clients achieve their strategies and ambitions. Aptitude Software supports businesses with combined revenues approaching $1 trillion and over 500 million end customers.

We have experienced incredible growth over the last few years and we are excited to further grow our team with smart, motivated, passionate people who share our three core values – being one think ahead, being the guru and being the difference. We are proud of the team we’re building, and believe diverse experiences and perspectives build stronger teams and better products.

Headquartered in London, Aptitude Software is an operating company of Aptitude Software Group plc.


What you'll do

The Director, Field Marketing for North America is responsible for creating and executing a demand generation strategy that will create the pipeline required to support our ambitious business growth. Using your expertise in crafting and executing successful demand generation programs in the North America region, you will manage, develop and grow the Field Marketing Executive reporting to you, and collaborate closely with the wider go-to-market team, partners, external agencies and the global marketing team. You will be accountable for meeting pipeline targets in North America through the creation of integrated, multi-channel marketing campaigns, local join partner campaigns, the localization of global campaigns locally and identifying new market opportunities.

In this role you will work closely with sales in a unified go-to-market team with a culture of excellence, a clear system for prioritization and accountability for delivering results. You will develop and execute effective marketing campaigns to drive lead generation and sales pipeline of net new opportunities, and closely monitor and analyze results and conversion rates, using data and sales feedback to optimize the pipeline. You will also work closely with the central marketing team to ensure global programs are implemented effectively in region including paid advertising, SEO, content syndication, and social.

As Director, Field Marketing you will plan and execute on-and-offline demand generation tactics, including, but are not limited to, webinars, events, email campaigns and account-based marketing. You will build a consistent feedback loop and continuously improve and automate the lead handover processes in conjunction with sales operations, sales, client success and partners. You will also utilize, build and manage market and contact data using platforms such as D&B Hoovers, Zoom Info and other data providers, working with the Chief Security Officer when required

You will also develop a comprehensive plan to drive attendance to Aptitude’s annual conference, communicating to the business on progress and results, and supporting project management to execute the conference and provide a delightful experience for all attendees.

The Director, Demand Generation will partner with the North America sales (net new) and client success (existing clients) teams to ensure quality lead qualification, smooth handover and ensure responsible parties follow up leads according to a defined SLA.

At all times you will be able to demonstrate your ability to manage multiple stakeholders and move quickly when needed, and have a strong appetite for growth. You will contribute to a unified go-to-market team with a culture of excellence, a clear system for prioritization and accountability for delivering results.


What we're looking for

The ideal candidate will have the following skills & experience:

  • Experienced in delivering predictable pipeline for sales (new new) and client success (existing clients).
  • Previous experience in the marketing of software, preferably in our strategic sectors: Financial Services, Technology, Media & Telecoms, Pharma, Medical & Hi-tech.
  • Able to build a dominant market position in our strategic sectors (prospects), and design and implement a system of target setting and measurement for new business that can be adopted globally.
  • Adept at building relationships at a senior level with our partner community (Big 4 and SI’s) to create joint campaigns to accelerate pipeline generation, influence existing opportunities and create net new pipeline.
  • Proven experience in developing and executing innovative, multi-channel marketing campaigns to drive lead generation and sales pipeline of net new opportunities
  • Experienced in planning and executing demand generation tactics, including, but not limited to, videos, webinars, events, email campaigns, paid media, social media advertising, content syndication, etc
  • Able to utilise marketing technology stack to accelerate lead to sales conversion rates via a range of tactics including automated lead nurture tracks and account-based marketing
  • Has a continuous improvement mindset; building a consistent feedback loop and continuously improving and automating the lead handover processes in conjunction with sales operations, sales, client success and partners

How to apply

Please click on the ‘Apply now’ button below, including your resume and any other relevant information that will help us get to know you better.

Field Marketing Director, North America

Boston

Apply now